ACCESSIBILITY STATEMENT – KASHFRESH.COM

1. Introduction

1.1
Kashfresh.com, operated by Badana Communications and Business Pvt. Ltd., is committed to ensuring that our digital platform is accessible, inclusive, and usable by the widest possible audience, including individuals with disabilities.

1.2
This Accessibility Statement outlines the measures we take to support digital accessibility, the standards we follow, the limitations we are working to address, and how users may contact us for assistance.

1.3
Our goal is to provide a seamless, equitable, and barrier-free shopping and vendor experience for all users—buyers, sellers, partners, and stakeholders.

2. Commitment to Accessibility

2.1
Kashfresh is committed to making its website, mobile applications, seller dashboard, and digital interfaces accessible to people with:

  • Visual impairments
  • Hearing impairments
  • Cognitive or learning disabilities
  • Motor or physical disabilities
  • Speech difficulties
  • Temporary impairments (e.g., injuries, environmental limitations)

2.2
We strive to ensure that accessibility is an integral part of our digital design, development, content creation, and ongoing maintenance processes.

3. Accessibility Standards & Guidelines

3.1
Kashfresh aims to conform to:

3.1.1
Web Content Accessibility Guidelines (WCAG) 2.1, Level AA.

3.1.2
Best practices of the W3C Web Accessibility Initiative (WAI).

3.1.3
Applicable provisions under the Rights of Persons with Disabilities Act (RPwD Act) 2016 – India.

3.1.4
International accessibility principles to support global users and vendors.

3.2
These standards guide our efforts to improve compatibility with:

  • Screen readers
  • Assistive keyboards
  • Voice navigation tools
  • Alternative input technologies
  • Text-to-speech systems
  • Closed captioning tools

4. Measures We Take to Support Accessibility

4.1
To ensure accessibility, Kashfresh implements the following measures:

4.1.1
Incorporating accessibility checks into UI/UX design and development workflows.

4.1.2
Using semantic HTML and ARIA attributes for enriched screen reader compatibility.

4.1.3
Ensuring appropriate color contrast ratios across all interfaces.

4.1.4
Providing alternative text for images where appropriate.

4.1.5
Ensuring forms, filters, and checkout workflows are navigable using keyboards alone.

4.1.6
Maintaining predictable navigation, page structure, and interactive elements.

4.1.7
Implementing skip-navigation features and consistent layout behaviors.

4.1.8
Providing responsive designs compatible with multiple devices and assistive technologies.

4.1.9
Conducting periodic audits and remediation updates.

5. Accessibility Features Available on Kashfresh

5.1
The Kashfresh platform provides or supports the following accessibility features:

5.1.1
Screen reader compatibility with commonly used tools such as NVDA, JAWS, and VoiceOver.

5.1.2
Keyboard navigation, enabling use without a mouse.

5.1.3
Clear and consistent semantic headings, ensuring logical content structure.

5.1.4
Labels and cues for interactive elements (buttons, links, form inputs).

5.1.5
Readable font sizes, scalable without menu or layout breakage.

5.1.6
Minimized use of flashing or blinking content to avoid triggering discomfort.

5.1.7
Support for zoom up to 200% without loss of functionality.

5.1.8
Caption support for multimedia content where applicable.

5.1.9
Visibility indicators for focus states during keyboard navigation.

6. Accessibility Limitations & Areas of Ongoing Improvement

6.1
Despite our efforts, certain content may not yet fully meet WCAG 2.1 AA standards.

6.2
Known or potential limitations include:

6.2.1
Third-party plugins, payment gateways, or embedded tools may have accessibility constraints beyond Kashfresh’s control.

6.2.2
Vendor-generated images or descriptions may occasionally lack alternative text or structured formatting.

6.2.3
Some older browsers or devices may not fully support accessibility features.

6.2.4
Complex multi-vendor workflows (checkout, combined cart, logistics updates) may require continued refinement for optimal assistive technology support.

6.3
We are actively working to address these limitations through:

  • Regular audits
  • Vendor education
  • Accessibility-focused design updates
  • Replacement of non-compliant third-party tools

7. Continuous Improvement & Regular Audits

7.1
Accessibility is an evolving effort. Kashfresh conducts:

7.1.1
Periodic accessibility reviews of major platform sections.

7.1.2
Internal audits during new releases or feature updates.

7.1.3
Compatibility testing with popular assistive technologies.

7.1.4
Vendor onboarding guidelines to promote accessible listing practices.

7.2
We incorporate user feedback to identify issues that automated tools may not detect.

8. Suggestions, Feedback & Reporting Accessibility Issues

8.1
Kashfresh encourages users to share accessibility issues or suggestions, including:

  • Navigation barriers
  • Form or checkout challenges
  • Screen reader inconsistencies
  • Color contrast concerns
  • Missing labels or alt text
  • Any difficulty accessing content or completing actions

8.2 How to Contact Us

You may reach us at:

8.2.1
📧 Email (Accessibility Support): accessibility@kashfresh.com
8.2.2
📧 General Support: help@kashfresh.com
8.2.3
📞 Phone: +91-9419061646
8.2.4
📍 Correspondence and PR Office Address:
Badana Communications and Business Pvt. Ltd.
1st Floor, Bhat Complex, Near Astan, Airport Road
Humhama, Srinagar, Jammu & Kashmir, India – 190021

9. Response Time & Remediation Commitment

9.1
We aim to:

9.1.1
Acknowledge accessibility-related messages within 3 business days.

9.1.2
Provide an indicative timeline for resolution of issues.

9.1.3
Prioritize fixes related to:

  • Navigation barriers
  • Screen reader obstacles
  • Critical checkout or payment access problems

9.1.4
Implement permanent fixes wherever possible rather than temporary workarounds.

10. Compatibility With Browsers & Assistive Technologies

10.1
The Kashfresh website and app are designed to work with:

  • Latest versions of Chrome, Firefox, Safari, and Edge
  • iOS and Android mobile browsers
  • Major screen readers and input devices

10.2
Older browsers or discontinued devices may experience partial functionality.

11. Vendor Accessibility Responsibilities

11.1
As a multi-vendor platform, Kashfresh requires vendors to contribute to accessibility compliance.

11.2
Vendors must:

11.2.1
Provide clear product images and descriptions.

11.2.2
Avoid placing essential information inside images only.

11.2.3
Follow Kashfresh listing guidelines, including alt-text requirements where applicable.

11.2.4
Respond to buyer accessibility inquiries professionally and promptly.

11.3
Kashfresh may remove listings that create accessibility barriers or violate guidelines.

12. Legal Framework & Commitment

12.1
This Accessibility Statement aligns with:

  • WCAG 2.1 AA
  • W3C Web Accessibility Initiative
  • Rights of Persons with Disabilities Act, 2016 (India)
  • Global accessibility best practices

12.2
Kashfresh is committed to continuous improvement, inclusivity, and ensuring equitable access for all users, regardless of ability, context, or technology.

13. Statement Review & Updates

13.1
This Accessibility Statement may be updated:

  • As new accessibility tools or standards emerge
  • When new features are launched
  • Based on user feedback
  • In accordance with legal requirements

13.2
All updates will be published on our platform and remain publicly accessible.

14. Final Commitment

14.1
Kashfresh reaffirms its dedication to:

  • Inclusive design
  • Equal access
  • Continuous improvement
  • Removal of digital barriers

14.2
We believe accessibility is not a one-time milestone but an ongoing responsibility toward our diverse global community.