About Us – Kashfresh.com

Introduction

Welcome to Kashfresh, a next-generation hybrid marketplace where authenticity, innovation, and global commerce come together. Built with a vision that transcends borders, Kashfresh blends the reliability of an in-house brand with the limitless possibilities of a multi-vendor ecosystem. We connect farmers, food artisans, producers, manufacturers, and trusted sellers with customers across the world — all through a platform designed for transparency, quality, and trust.

At Kashfresh, we believe that great products begin with great people: the growers who cultivate responsibly, the creators who preserve tradition, the vendors who ensure quality, and the customers who value purity and honesty. Our mission is to bring them all together in a seamless digital environment that delivers verified products, fair opportunities, and meaningful experiences.

Kashfresh.com is a global hybrid marketplace owned, operated, and managed by Badana Communications and Business Pvt. Ltd. (CIN: U47999JK2020PTC011443), a company duly incorporated under the Companies Act, 2013, Government of India. Headquartered in Kashmir, India, Kashfresh has been established with a long-term vision to build a trusted, transparent, and technology-driven ecosystem for agro-based, food-grade, natural, and allied products and services.

Kashfresh operates at the intersection of commerce, technology, and compliance. It connects farmers, agricultural producers, food artisans, manufacturers, exporters, service providers, and verified third-party vendors with customers across India and international markets. The platform is designed to enable lawful trade, responsible sourcing, and scalable global distribution while protecting the interests of buyers, vendors, and partners.

Kashfresh.com is not positioned as a conventional online store. Instead, it functions as a hybrid multi-vendor marketplace and services platform, combining its own in-house product offerings with products and services supplied by independent third parties. This hybrid structure allows Kashfresh to balance product diversity with quality control, regulatory compliance, and operational transparency.

2. What Makes Kashfresh Different

Kashfresh is built on the belief that modern e-commerce—especially in the agro-food and natural products sector—must go beyond convenience and pricing. It must be trust-first, compliance-driven, and ethically grounded.

What differentiates Kashfresh from conventional marketplaces includes:

  • A hybrid operating model (in-house products + third-party vendors)
  • Strong emphasis on food safety, authenticity, and traceability
  • Structured vendor onboarding and compliance verification
  • Support for global trade and cross-border logistics
  • Clear legal separation between:
    • products and services
    • vendors and the platform
    • third-party service providers and Kashfresh
  • Integration of technology, automation, and APIs under explicit disclaimers
  • Commitment to sustainability, ethical sourcing, and fair trade

Every system, policy, and workflow on Kashfresh is designed to reduce ambiguity, prevent misuse, and ensure that all participants clearly understand their roles and responsibilities.

3. Our Mission

The mission of Kashfresh.com is to create one of the world’s most trusted, transparent, and accessible marketplaces for agro-based, food-grade, herbal, natural, and allied products and services.

This mission is anchored in five core commitments:

3.1 Empowering Vendors and Producers

Millions of farmers, small producers, food artisans, and micro-entrepreneurs face barriers such as limited market access, lack of digital infrastructure, logistics complexity, and regulatory challenges. Kashfresh addresses these challenges by providing:

  • A ready-to-use digital marketplace
  • Simplified onboarding with compliance guidance
  • Access to domestic and international buyers
  • Tools for inventory, pricing, shipping, and analytics
  • Fair and transparent commission structures

By lowering entry barriers, Kashfresh enables vendors of all sizes to participate in structured e-commerce without needing to build independent infrastructure.

3.2 Delivering Verified Quality

Kashfresh enforces strict quality and compliance standards, especially for food, herbal, and agricultural products. These standards include:

  • Ingredient and source transparency
  • Hygiene and handling requirements
  • Packaging and labeling accuracy
  • Batch and expiry tracking
  • Category-specific certifications

Products sold under the Kashfresh in-house brand follow even tighter internal controls to ensure consistency, safety, and reliability.

3.3 Promoting Transparency and Honest Trade

Trust is built through clarity. Kashfresh maintains transparency across:

  • Product descriptions and origins
  • Vendor identity and accountability
  • Pricing and commission structures
  • Return, refund, and dispute rules
  • Order tracking and logistics updates

There are no hidden conditions or undisclosed practices. Policies are publicly accessible and enforced consistently.

3.4 Enabling Global Commerce

Kashfresh is designed for international trade. The platform supports:

  • Multi-currency transactions
  • Cross-border shipping partnerships
  • Export and import documentation coordination
  • Compliance with destination-country regulations

This allows even small vendors to access global markets without navigating complex export infrastructure independently.

3.5 Supporting Sustainability and Ethical Sourcing

Kashfresh promotes:

  • Environmentally responsible packaging
  • Waste reduction practices
  • Fair pricing for growers and producers
  • Ethical labor and sourcing standards
  • Partnerships with sustainable brands

Sustainability is treated as a shared responsibility among the platform, vendors, service providers, and buyers.

4. Hybrid Marketplace Structure

Kashfresh operates on a hybrid e-commerce and services model, combining the strengths of direct retail with the scalability of a multi-vendor marketplace.

4.1 Kashfresh In-House Products

Kashfresh offers selected products sourced, curated, processed, or packaged directly under its own control. These products undergo:

  • Rigorous quality inspections
  • Standardized packaging and labeling
  • Batch-level documentation
  • Purity, hygiene, and safety checks

For these products, Kashfresh acts as the seller and assumes direct responsibility as required by law.

4.2 Third-Party Vendor Marketplace

Independent vendors across India and globally can list products in categories including, but not limited to:

  • Spices and herbs
  • Dry fruits and nuts
  • Cereals, pulses, and grains
  • Health foods and superfoods
  • Processed and artisanal foods
  • Beverages and concentrates
  • Agro-allied and rural products

Vendors retain control over inventory, pricing, and fulfillment, while Kashfresh acts as a marketplace facilitator, not the manufacturer or owner of third-party products.

5. Services and Technology-Enabled Offerings

In addition to physical products, Kashfresh facilitates services, which are legally and operationally distinct from goods.

Services may be:

  • Provided directly by Kashfresh, or
  • Provided by independent third-party service providers

These may include agricultural services, advisory services, logistics assistance, inspections, insurance facilitation, digital services, and technology-enabled offerings.

Certain services may be delivered through APIs, automated systems, or third-party platforms. Kashfresh acts strictly as a facilitator unless expressly stated otherwise. Outcomes, accuracy, uptime, or results of third-party or API-based services are not guaranteed.

Third-party service providers operate under their own terms and privacy policies, and users are responsible for reviewing and accepting those terms.

6. Vendor Ecosystem and Marketplace Participation

Kashfresh.com is built around a structured, transparent, and compliance-oriented vendor ecosystem. The platform enables participation from a wide range of sellers while maintaining clear legal separation between the marketplace operator and independent vendors.

Vendors on Kashfresh may include:

  • Individual farmers and farmer collectives
  • Rural and semi-urban producers
  • Food artisans and home-grown brands
  • Agro-processing units
  • Exporters and bulk traders
  • Authorized distributors and manufacturers
  • Institutional and B2B suppliers

All vendors operate as independent legal entities. Their participation on Kashfresh does not create any partnership, agency, employment, or joint venture relationship with the platform.

7. Vendor Onboarding Process

Vendor onboarding on Kashfresh is designed to be accessible while remaining rigorous enough to protect buyers, regulators, and the platform itself. The process emphasizes legitimacy, traceability, and regulatory compliance.

7.1 Initial Registration

Vendors begin by creating an account on Kashfresh.com and submitting basic details such as:

  • Legal name and contact information
  • Business or individual status
  • Product categories intended for sale
  • Geographic location and operating regions

This initial stage allows small-scale producers to enter the system without excessive complexity.

7.2 Document Verification

After registration, vendors are required to submit documentation appropriate to their category and jurisdiction. This may include:

  • Proof of identity (such as Aadhaar, Passport, or equivalent)
  • Business registration documents, where applicable
  • Food safety certifications (such as FSSAI or international equivalents)
  • Tax registrations (GST, VAT, etc.)
  • Product-specific certifications (organic, Halal, export permits, etc.)
  • Bank account details for settlements

All documents are reviewed by Kashfresh to assess compliance. Approval is discretionary and may be denied if documentation is incomplete, inaccurate, or non-compliant.

7.3 Account Approval and Seller Dashboard

Upon successful verification, vendors gain access to the Seller Dashboard, which serves as the operational center for managing their business on Kashfresh. The dashboard enables vendors to:

  • Create and manage product listings
  • Update pricing and inventory in real time
  • Process and track orders
  • Manage shipping and dispatch updates
  • View settlement statements and analytics
  • Respond to customer queries and disputes

Training resources, tutorials, and support are provided to help vendors operate efficiently.

8. Vendor Responsibilities

Vendors play a critical role in maintaining the integrity and trustworthiness of the Kashfresh marketplace. Accordingly, vendors are required to adhere to the following responsibilities at all times.

8.1 Product Authenticity and Accuracy

Vendors must list only genuine, lawful, and accurately described products. This includes ensuring:

  • Correct ingredient and composition disclosure
  • Accurate product origin and sourcing information
  • Truthful claims regarding benefits or properties
  • Compliance with category-specific regulations

Counterfeit, misleading, or prohibited products are strictly forbidden.

8.2 Quality, Safety, and Hygiene

For food, herbal, and agricultural products, vendors must ensure:

  • Proper hygiene during processing and handling
  • Safe storage conditions
  • Compliance with shelf-life and expiry requirements
  • Batch-level traceability where applicable

Kashfresh reserves the right to remove listings or suspend vendors if quality standards are compromised.

8.3 Inventory and Stock Management

Vendors are responsible for maintaining accurate inventory levels to prevent:

  • Overselling
  • Shipment delays
  • Listing of expired or near-expiry products

Automated alerts and tools are provided to assist vendors in inventory management.

8.4 Packaging and Labeling

All products must be packaged and labeled in accordance with applicable laws and Kashfresh guidelines. This includes:

  • Tamper-proof and durable packaging
  • Mandatory labeling details (ingredients, allergens, batch numbers, expiry dates, etc.)
  • Export-compliant packaging for international orders
  • Use of eco-friendly materials where encouraged or required

Improper packaging may result in order rejection, refunds, or penalties.

8.5 Shipping and Fulfilment

Vendors are expected to dispatch orders within specified timelines and coordinate with approved logistics partners where applicable. Consistent delays or fulfilment failures may affect vendor visibility or lead to account restrictions.

8.6 Customer Communication

Vendors must respond to customer inquiries professionally and promptly, provide accurate information, and cooperate in resolving disputes in accordance with platform policies.

8.7 Ongoing Compliance

All certifications and licenses submitted during onboarding must remain valid. Vendors are required to update expired or modified documents promptly. Kashfresh may conduct periodic audits to ensure continued compliance.

9. Kashfresh Responsibilities Toward Vendors

While vendors operate independently, Kashfresh provides structured support to enable fair participation and sustainable growth.

9.1 Secure Payments and Settlements

Kashfresh processes payments through encrypted, PCI-compliant gateways. Vendor payouts are released according to defined settlement cycles after deducting:

  • Platform commissions
  • Applicable taxes
  • Payment gateway fees

Detailed settlement reports are available through the Seller Dashboard.

9.2 Technical and Operational Support

Kashfresh offers support for:

  • Product listing optimization
  • Compliance understanding
  • Promotional tools and visibility options
  • Shipping preparation and export readiness

Educational resources, documentation, and assistance are provided to empower vendors.

9.3 Dispute Mediation

When disputes arise between buyers and vendors, Kashfresh acts as a neutral facilitator, reviewing evidence and applying platform policies fairly. Final liability, however, remains with the respective parties as defined in the Terms & Conditions.

9.4 Marketplace Integrity and Enforcement

Kashfresh monitors vendor performance, customer feedback, and compliance metrics. Enforcement actions, when required, are applied proportionately and transparently.

10. Buyer Protections and Customer Trust

Customer trust is fundamental to Kashfresh’s long-term sustainability. The platform implements multiple safeguards to protect buyers across regions and transaction types.

10.1 Product and Listing Verification

Before products are made available for sale, Kashfresh conducts verification checks including:

  • Document review
  • Category compliance validation
  • Ingredient and labeling assessment

Listings that fail verification are rejected.

10.2 Verified Reviews and Ratings

Kashfresh maintains mechanisms to ensure reviews are:

  • Linked to verified purchases
  • Free from abuse or manipulation
  • Relevant and constructive

This helps buyers make informed decisions.

10.3 Clear Return and Refund Policies

Return and refund eligibility is determined by:

  • Product category
  • Vendor type
  • Shipping destination

Eligibility and conditions are displayed clearly on product pages. Service-related transactions are governed separately from product return rules.

10.4 Secure Payments

All buyer transactions are processed using secure, encrypted systems compliant with international payment security standards. Kashfresh does not store sensitive payment credentials.

10.5 Order Tracking and Support

Buyers receive real-time order tracking updates and have access to structured support channels for queries, complaints, or dispute resolution.

11. Global Operations and International Reach

Kashfresh.com operates as a globally accessible hybrid marketplace designed to support domestic and international trade in agro-based, food-grade, natural, and allied products and services. While Kashfresh is headquartered in Jammu & Kashmir, India, the platform’s operational scope extends across multiple continents, enabling vendors to access international buyers and customers to source authentic products from diverse regions.

The platform supports cross-border commerce by combining technology, compliance guidance, logistics coordination, and transparent disclosures. Kashfresh does not function as a traditional exporter or importer for third-party goods unless explicitly stated. Instead, it enables vendors to participate in global trade through a structured marketplace framework that simplifies complexity while maintaining regulatory integrity.

12. Commitment to International Standards and Regulatory Compliance

Global trade in food and agricultural products requires strict adherence to country-specific laws governing safety, labeling, customs, and data protection. Kashfresh integrates compliance awareness into vendor onboarding, product approval, and international listing eligibility to ensure that products made available to customers meet applicable legal standards.

Vendors seeking to sell internationally are required to demonstrate export readiness and compliance with destination-country regulations. Kashfresh provides guidance, documentation checklists, and category-specific requirements to reduce the risk of shipment delays, rejections, or regulatory violations.

13. Compliance Framework in India

India is both Kashfresh’s home market and a major source of agricultural and food products. The platform aligns closely with Indian regulatory requirements, including:

  • FSSAI (Food Safety and Standards Authority of India):
    Ensuring food safety, hygiene, labeling, packaging, and licensing compliance.
  • Goods and Services Tax (GST):
    Proper tax classification, invoicing, and reporting for applicable transactions.
  • Legal Metrology Rules:
    Mandatory declarations such as net quantity, MRP, batch number, manufacturing and expiry dates.
  • E-Commerce Rules, 2020:
    Transparency obligations, seller accountability, grievance redressal, and consumer protection measures.
  • HACCP (Hazard Analysis and Critical Control Points):
    Applicable to certain food categories, especially where processing or handling of perishables is involved.

Indian vendors are required to submit relevant certifications during onboarding, and product listings are approved only after verification.

14. Compliance Framework in the United States

The United States is a significant international market for Kashfresh due to demand for specialty, ethnic, and natural products. Vendors selling to the U.S. must comply with:

  • FDA (U.S. Food and Drug Administration):
    Facility registration and compliance for manufacturing, packing, or handling food products.
  • USDA (U.S. Department of Agriculture):
    Standards for organic claims, agricultural imports, and category-specific regulations.
  • FTC (Federal Trade Commission):
    Truthful advertising, accurate product descriptions, and avoidance of misleading claims.
  • Labeling Requirements:
    Nutrition facts, allergen disclosures, ingredient lists, origin statements, and storage instructions.

Kashfresh supports vendors by providing region-specific compliance guidance and packaging recommendations for U.S. importation.

15. Compliance Framework in Europe

European markets operate under some of the most stringent food safety and consumer protection laws globally. Kashfresh assists vendors in aligning with:

  • EFSA (European Food Safety Authority) guidelines
  • EU General Food Law Regulations
  • Mandatory allergen and additive disclosures
  • Organic certification verification
  • Country-specific import and labeling rules
  • GDPR compliance for personal data protection

European customers are provided transparent access to product origin, certifications, and compliance details to support informed purchasing decisions.

16. Compliance Framework in Canada

For Canadian customers, Kashfresh ensures vendor alignment with:

  • CFIA (Canadian Food Inspection Agency) regulations
  • PIPEDA requirements for personal data protection
  • Mandatory bilingual labeling (English and French) where applicable
  • Ingredient, allergen, and nutritional disclosure standards

Vendors targeting Canada receive guidance on labeling and packaging to minimize customs delays.

17. Compliance Framework in the Middle East

The Middle East, particularly GCC countries, represents a rapidly growing market for spices, dry fruits, herbal products, and specialty foods. Kashfresh ensures that products shipped to this region meet requirements including:

  • Halal certification for applicable products
  • Compliance with authorities such as the Saudi Food and Drug Authority (SFDA)
  • Customs documentation for UAE, Qatar, Bahrain, Kuwait, and other GCC countries
  • Strict labeling rules for allergens, additives, and shelf life

Additional quality checks may be applied to shipments destined for this region.

18. Compliance Framework in Australia and Asia-Pacific

Markets in Australia, New Zealand, and the broader Asia-Pacific region require careful adherence to import and biosecurity standards. Kashfresh aligns vendor guidance with:

  • Australia’s Department of Agriculture, Fisheries and Forestry (DAFF)
  • New Zealand’s Ministry for Primary Industries (MPI)
  • Country-specific food labeling, safety, and quarantine regulations across APAC

Vendors dealing in nuts, dried goods, spices, herbal products, and food supplements must meet export and packaging requirements specific to these markets.

19. Vendor Eligibility for International Sales

Not all vendors are automatically eligible for international listings. Kashfresh evaluates export eligibility based on factors including:

  • Authenticity and validity of certifications
  • Product category suitability for export
  • Packaging durability and compliance
  • Export licenses or declarations where required
  • Destination-country regulatory alignment

Only vendors meeting these criteria are permitted to list products for international sale.

20. Cross-Border Shipping and Logistics Coordination

International shipping involves multiple stakeholders and regulatory checkpoints. Kashfresh coordinates with globally recognized logistics partners to facilitate cross-border delivery while maintaining transparency regarding roles and responsibilities.

Pre-shipment verification may include review of customs documentation, HS codes, invoices, packing lists, certificates of origin, and expiry validation.

21. Duties, Taxes, and Buyer Disclosures

Kashfresh believes in proactive transparency for international buyers. Customers are informed that:

  • Customs duties, VAT, or import taxes may apply
  • Clearance timelines can vary by destination
  • Certain items may be restricted or prohibited
  • Additional documentation may be required by customs authorities

Buyers are responsible for compliance with destination-country import laws. Kashfresh cannot guarantee customs clearance or exemption from duties.

22. Protection Against Non-Compliance

To preserve marketplace integrity and customer trust, Kashfresh may take corrective action against vendors who repeatedly fail to comply with international standards, including:

  • Temporary suspension of international listings
  • Removal of specific products
  • Permanent account termination in severe cases

Such actions are taken to protect buyers, compliant vendors, and the platform as a whole.

23. Logistics, Fulfilment, and Delivery Philosophy

Logistics is a foundational pillar of the Kashfresh ecosystem, particularly given the nature of agro-based, food-grade, and natural products where freshness, safety, and timely delivery are critical. Kashfresh has designed its logistics framework to support both domestic and international fulfilment while accommodating the hybrid nature of the marketplace.

Depending on product category, destination, and urgency, fulfilment may be managed through:

  • Vendor-managed shipping
  • Platform-coordinated logistics
  • Third-party courier and freight partners

Kashfresh does not operate as a carrier unless explicitly stated. Instead, it facilitates coordination, visibility, and compliance across the delivery lifecycle.

24. Domestic Shipping Framework

Within India, Kashfresh works with established logistics providers to enable efficient last-mile delivery while maintaining traceability and accountability. Domestic shipping operations emphasize:

  • Secure packaging standards
  • Dispatch timeline monitoring
  • Tracking integration
  • Compliance with food safety and transport regulations

Vendors are required to follow packaging and dispatch guidelines to ensure product integrity during transit.

25. International Shipping and Export Readiness

For international orders, Kashfresh applies additional checks and coordination steps to minimize risk and delays. These include:

  • Verification of export-compliant packaging
  • Confirmation of product eligibility for destination countries
  • Review of customs documentation
  • Coordination with international logistics partners

International shipping timelines are indicative and subject to customs inspections, regulatory clearance, and carrier operations beyond the platform’s control.

26. Cold-Chain and Temperature-Sensitive Logistics

Certain categories—such as specialty foods, herbal extracts, nutritional products, or semi-perishable items—may require controlled temperature environments during transit.

Where available and applicable, Kashfresh facilitates access to:

  • Temperature-controlled packaging
  • Refrigerated or insulated transport options
  • Cold-chain logistics partners
  • Handling protocols designed to preserve product quality

Vendors eligible for such services receive guidance on packaging materials, storage requirements, and compliance obligations. Kashfresh does not guarantee uninterrupted temperature control where third-party logistics providers are involved.

27. Vendor Responsibilities in Fulfilment

While Kashfresh provides coordination and standards, vendors remain responsible for key aspects of fulfilment, including:

  • Secure, tamper-proof packaging
  • Accurate labeling and documentation
  • Compliance with dispatch timelines
  • Product integrity during handling and transfer

Failure to meet fulfilment standards may result in order cancellation, refunds, penalties, or restrictions on vendor visibility.

28. Technology Infrastructure and Platform Architecture

Kashfresh.com is built on a scalable and secure technology infrastructure capable of supporting thousands of vendors, listings, and transactions across regions.

The platform architecture may include:

  • Cloud-based hosting environments
  • Secure databases and storage systems
  • Encrypted communication protocols
  • Monitoring and logging tools
  • API gateways and integration layers

Technology is deployed to enhance reliability, security, and transparency across marketplace operations.

29. Automation and Operational Efficiency

To maintain consistency and scalability, Kashfresh uses automation for various operational processes, including:

  • Order routing and notifications
  • Inventory synchronization
  • Fraud detection and risk alerts
  • Payment reconciliation
  • Performance monitoring

Automation reduces manual errors and improves response times but does not eliminate the need for human oversight in critical decisions.

30. API-Based and Technology-Enabled Services

Certain services and platform functionalities may be delivered through APIs, automated systems, or third-party technology platforms. These may support features such as:

  • Data exchange with logistics providers
  • Payment processing
  • Compliance verification
  • Analytics and reporting
  • Service facilitation

Kashfresh integrates such technologies to enhance efficiency but does not guarantee availability, accuracy, or uninterrupted performance of third-party systems.

31. Data Flow and System Dependencies

Users acknowledge that platform operations may depend on external systems beyond Kashfresh’s control. Data transmitted through APIs or third-party services is subject to:

  • Purpose-specific sharing
  • Encryption and security safeguards
  • Third-party terms and privacy policies

Kashfresh’s responsibility is limited to lawful facilitation and governance as outlined in its policies.

32. Risk Allocation and Platform Limitations

As a hybrid marketplace and services facilitator, Kashfresh does not control all elements of the transaction lifecycle. Limitations include:

  • Vendor-controlled production and packaging
  • Third-party logistics performance
  • External system uptime
  • Regulatory actions in destination jurisdictions

Kashfresh provides structure and oversight but does not assume liability beyond defined contractual and legal obligations.

33. Continuous Improvement of Infrastructure

Kashfresh periodically reviews and upgrades its technology and logistics framework to:

  • Improve platform stability
  • Enhance security measures
  • Expand integration capabilities
  • Support new regions and categories

Such improvements are implemented in alignment with regulatory requirements and operational risk assessments.

34. Sustainability as a Core Operating Principle

Kashfresh recognizes that long-term success in agro-food and natural product commerce depends on environmental responsibility, ethical sourcing, and social accountability. Sustainability is therefore embedded into the platform’s operating philosophy rather than treated as a peripheral initiative.

The platform promotes sustainability by encouraging responsible behavior across its ecosystem, including vendors, service providers, logistics partners, and buyers. While Kashfresh operates primarily as a digital marketplace and facilitator, it actively supports practices that reduce environmental impact and promote long-term value creation.

35. Ethical Sourcing and Supply Chain Responsibility

Kashfresh encourages vendors to adopt ethical sourcing practices that respect people, communities, and ecosystems. These practices include:

  • Lawful and transparent sourcing of raw materials
  • Avoidance of exploitative labor practices
  • Respect for regional, cultural, and environmental norms
  • Compliance with applicable labor, trade, and environmental laws

Vendors remain solely responsible for their supply chains; however, Kashfresh reserves the right to restrict or remove vendors found to be engaging in unlawful or unethical practices.

36. Fair Trade and Vendor Empowerment

A key objective of Kashfresh is to support fair trade, particularly for farmers, small producers, and rural entrepreneurs who traditionally face barriers to market access.

The platform promotes fair dealing by:

  • Encouraging transparent pricing practices
  • Reducing dependency on exploitative intermediaries
  • Supporting direct market access for producers
  • Providing tools and visibility that allow vendors to grow sustainably

Fair trade initiatives are pursued through platform design, vendor education, and market access rather than through mandatory pricing controls.

37. Support for Local and Regional Producers

With its roots in Jammu & Kashmir, Kashfresh places strong emphasis on enabling local and regional producers to participate in national and international markets.

This support includes:

  • Highlighting region-specific products and specialties
  • Promoting traditional agricultural and artisanal goods
  • Assisting vendors with compliance and documentation
  • Providing access to digital tools and logistics networks

By doing so, Kashfresh helps preserve regional identities while expanding economic opportunity.

38. Environmentally Responsible Packaging and Logistics

Kashfresh encourages vendors to adopt environmentally responsible packaging and shipping practices where feasible. These may include:

  • Use of recyclable or biodegradable materials
  • Reduction of excessive packaging
  • Adoption of eco-friendly cushioning alternatives
  • Compliance with environmental regulations

For logistics, Kashfresh supports practices aimed at minimizing waste and optimizing transportation efficiency, although control over packaging and shipping ultimately rests with vendors and logistics providers.

39. Responsible Use of Technology

Technology is central to Kashfresh’s operations, and its use is guided by ethical and responsible principles.

Key considerations include:

  • Avoiding deceptive or manipulative digital practices
  • Ensuring transparency in automated decision-making where applicable
  • Respecting user autonomy and informed consent
  • Using automation to enhance governance rather than obscure accountability

Kashfresh does not deploy technology to replace legal responsibility or human oversight in sensitive areas.

40. Social Responsibility and Community Impact

Beyond commercial activity, Kashfresh seeks to contribute positively to the communities connected to its ecosystem. Social responsibility initiatives may include:

  • Supporting small and medium enterprises
  • Encouraging digital inclusion
  • Facilitating access to global markets for underserved producers
  • Promoting awareness of sustainable and ethical consumption

Kashfresh does not position itself as a charitable organization but recognizes its role in shaping economic and social outcomes through platform design.

41. Alignment with Global Sustainability Frameworks

Where relevant, Kashfresh aligns its sustainability philosophy with internationally recognized principles and frameworks, including:

  • Responsible supply chain practices
  • Environmental stewardship
  • Ethical trade norms

However, Kashfresh does not certify vendors for sustainability compliance unless explicitly stated. Responsibility for compliance remains with vendors and service providers.

42. Avoidance of Misrepresentation and Greenwashing

Kashfresh actively discourages false or misleading claims related to sustainability, origin, or ethical practices.

Vendors are prohibited from:

  • Making unverified environmental claims
  • Misrepresenting product origin
  • Using sustainability labels without authorization

Violations may result in listing removal, penalties, or account suspension.

43. Balanced and Responsible Growth

Kashfresh pursues growth strategies that balance expansion with operational stability, compliance, and trust. Growth initiatives are evaluated against:

  • Regulatory impact
  • Platform integrity
  • Vendor and buyer experience
  • Environmental and social considerations

This balanced approach supports long-term sustainability of the marketplace.

44. Continuous Review and Improvement

Sustainability and ethical responsibility are evolving fields. Kashfresh periodically reviews and updates its policies, guidelines, and practices to reflect:

  • Regulatory changes
  • Industry developments
  • Stakeholder feedback
  • Environmental considerations

Improvements are implemented incrementally to ensure consistency and compliance.

45. Shared Responsibility Model

Kashfresh emphasizes that sustainability and ethical conduct are shared responsibilities:

  • Vendors manage sourcing, production, and packaging
  • Service providers manage execution and professional conduct
  • Logistics partners manage transportation and handling
  • Buyers influence demand and consumption patterns
  • Kashfresh provides governance, transparency, and enforcement

This shared model reflects the realities of a global digital marketplace.

46. Legal Framework, Platform Role, and Jurisdiction

Kashfresh.com operates within a clearly defined legal and regulatory framework to ensure certainty, accountability, and enforceability for all stakeholders. The platform functions primarily as a hybrid marketplace and services facilitator, except where it acts explicitly as the seller of its own in-house products or as a direct service provider.

Unless otherwise expressly stated in writing:

  • Kashfresh does not act as an agent, partner, employer, or representative of third-party vendors or service providers
  • Vendors and service providers operate as independent entities
  • Product manufacturers, sellers, and service providers remain responsible for their respective obligations

All disputes, claims, or legal proceedings arising out of or relating to Kashfresh.com, its platform operations, policies, or transactions shall be governed by the laws of India.

Exclusive Jurisdiction:
Courts at Srinagar, Union Territory of Jammu & Kashmir, India, shall have exclusive jurisdiction, subject to mandatory provisions of applicable law.

47. Privacy, Data Protection, and Information Security

Kashfresh places a high priority on the lawful and responsible handling of personal, business, and transactional data. The platform follows a privacy-by-design approach and implements reasonable technical and organizational safeguards to protect information.

Data processed on Kashfresh may include:

  • User identity and contact information
  • Vendor and compliance documentation
  • Transaction and payment metadata
  • Logistics and shipping information
  • Platform usage and analytics data

Kashfresh’s data practices are governed by its Privacy Policy and are aligned, where applicable, with:

  • Indian IT Act and data protection guidelines
  • GDPR and UK-GDPR
  • PIPEDA (Canada)
  • Other relevant international data protection frameworks

Sensitive payment information is processed through PCI DSS–compliant third-party payment gateways and is not stored directly on Kashfresh systems.

48. Third-Party Privacy and API Disclaimers

As a hybrid marketplace and services platform, Kashfresh integrates with and facilitates access to third-party vendors, service providers, logistics partners, payment gateways, and API-based systems.

Users acknowledge that:

  • Third parties may process data under their own privacy policies and terms
  • Kashfresh does not control third-party data practices once data is lawfully shared for transaction fulfilment
  • Kashfresh is not responsible for third-party privacy violations, service interruptions, or system failures

Engaging with third-party services is at the user’s discretion and subject to third-party terms.

49. Limitation of Platform Control and Liability

Kashfresh provides governance mechanisms, disclosures, and facilitation tools but does not control:

  • Vendor manufacturing processes
  • Product sourcing decisions
  • Third-party service execution
  • Logistics carrier performance
  • External regulatory or customs decisions

Accordingly, Kashfresh’s liability is limited to the extent required under applicable law and as defined in its Terms & Conditions. The platform does not guarantee outcomes, profits, service results, or uninterrupted availability.

50. Transparency, Disclosures, and User Responsibility

Transparency is a foundational principle of Kashfresh operations. The platform provides:

  • Publicly accessible policies and disclosures
  • Clear differentiation between platform roles and third-party responsibilities
  • Defined dispute resolution mechanisms

Users are responsible for:

  • Reviewing product and service descriptions
  • Understanding applicable laws in their jurisdiction
  • Complying with import, export, and usage regulations
  • Using the platform lawfully and responsibly

Kashfresh does not substitute professional, legal, medical, or financial advice.

51. Governance, Monitoring, and Enforcement

To maintain marketplace integrity, Kashfresh continuously monitors:

  • Vendor performance and compliance
  • Customer feedback and disputes
  • Platform misuse or abuse
  • Regulatory and legal developments

Enforcement actions may include warnings, listing removal, account suspension, or permanent termination, depending on severity and recurrence.

52. Continuous Platform Evolution

Kashfresh is designed to evolve in response to:

  • Regulatory changes
  • Technological advancements
  • Market needs
  • Stakeholder feedback

New features, services, categories, or integrations may be introduced periodically. Continued use of the platform constitutes acceptance of updated policies, subject to applicable law.

53. Vision for the Future

Kashfresh was founded with a long-term vision to become one of the world’s most trusted and transparent marketplaces for agro-based, food-grade, natural, and allied products and services.

Future objectives include:

  • Expanding global reach and logistics capabilities
  • Strengthening cold-chain and export infrastructure
  • Enhancing AI-driven analytics and recommendations
  • Increasing access for rural and underserved producers
  • Supporting ethical sourcing and sustainable trade

Growth will continue to be guided by compliance, accountability, and trust rather than short-term expansion alone.

54. Brand Philosophy and Core Values

Kashfresh represents a commitment to:

  • Authenticity: Genuine, traceable, and compliant products
  • Transparency: Clear policies, disclosures, and communication
  • Quality: Rigorous standards across products and services
  • Inclusivity: Opportunities for small, rural, and first-time sellers
  • Innovation: Responsible use of technology to improve outcomes
  • Responsibility: Ethical sourcing, environmental awareness, and social impact

These values inform every aspect of platform governance and decision-making.

Kashfresh.com is more than an online marketplace. It is a structured digital ecosystem that connects producers, vendors, service providers, and customers through trust, technology, and lawful commerce.

By participating on Kashfresh—whether as a buyer, vendor, or partner—users engage with a platform built on clarity, accountability, and long-term responsibility.

For more info

Correspondence and PR office address: 1st Floor, Bhat Complex, Near Astan, Airport Road, Humhama, Srinagar, J&K, India – 190021
Contact Officer: Akhtar Badana
Phone: +91-9419061646
Email: info@kashfresh.com